Pride Group Enterprises Announces Reservations Placed For 150 Tesla Electric Semi Tractors

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Dallas, Texas: Today, Pride Group Enterprises (PGE) is announcing that it has reserved 150 Tesla Electric Semis with the option to increase to 500 trucks. Sam Johal, Pride Group Enterprises CEO announced that they have placed a deposit to secure the initial units and build slots. “With support from one of our long-term financial partners, Hitachi Capital, we are very excited to bring this innovative product to our strong customer base helping forge a new path in clean transportation. We believe that electrification is the way of the future as we work together across multiple industries to reduce our carbon footprint,” said Sam Johal. “As well, we have the option to increase our order as we gauge customer acceptance of this new technology.” The allocation of units will be determined by Pride with special consideration in states and provinces with the most welcoming electric commercial vehicle environment, such as California.

“Pride Group Enterprises’ vision is to invest in facilities that will support charging, full-service maintenance, and a consistent supply of electric trucks on North American highways,” states Mr. Johal. “We have first-hand knowledge of the Transportation Industry across multiple verticals and we (PGE) strongly believe that electric truck technology will overcome many challenges facing traditional diesel technology such as the related maintenance and associated down-time.” To support the arrival of these units and all-electric Class 8 trucks, Pride Group Enterprises is already busy investing in the necessary infrastructure for parking, charging and full maintenance at all of its locations.

The company has dedicated significant resources over the past number of years to completely understand the technology, infrastructure, and capital requirements to make electric trucks a success within its existing network. Pride Group Enterprises operates businesses in equipment rental, leasing, logistics and sales – the company has plans to deploy these assets across all business divisions.

“With the addition of electric trucks to our portfolio of products, our service offering to our customers continues to evolve. Our reservation with Tesla is the first of many and we continue to work with all OEM partners and have more exciting projects in the works! We have put a lot of focus on growing from an equipment supplier to a complete one-stop-shop for the transportation industry. Some of the other offerings we’ve added include short-term rentals, full-service maintenance, in-house OEM warranty work and 3PL solution to name a few,” says Aman Johal, Vice President of Operations.

Pride Group Enterprises is a privately held, diversified company with 12 locations in the US and Canada with many more under development. The company and its affiliates are proud members of NationaLease, one of the largest full-service truck leasing organizations in North America.

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Sam Johal

President and CEO

Born in a modest Punjab village, Sam Johal learned the value of hard work from an early age while assisting his family on their dairy and agriculture farm. Despite challenges, he pursued economics studies in India before immigrating to Canada in 1993, where he faced economic hardships but persevered through physically demanding jobs.

Recognizing opportunities in the business world, Sam, along with his brothers Mark, and Jas invested in an underperforming hotel opportunity, transforming it into a profitable venture. Despite setbacks, Sam and Jas established Pride Truck Sales, which grew into North America’s largest seller of used commercial transport equipment, while Mark stayed in the hospitality game.

Sam and Jas have since grown Pride Group Enterprises to encompass a vast many industries, from truck repair, leasing and parts to logistics, Real Estate developments, factoring and so much more, the duo has created a one-stop solution for everyone within the trucking world.