About Pride Group Enterprises

About us

Pride Group Enterprises (“PGE”)

Thought-leaders in the world of transportation, logistics, financial services, hospitality, real estate development and so much more

We are a privately-held, diversified Group whose subsidiaries and affiliates operate in a variety of industries including transportation, logistics, heavy-duty equipment dealerships, equipment leasing & rentals, real-estate holdings and full service fleet management. PGE operates and manages businesses in both Canada and United States, employing over 500 people.

Timeline Graphic

Our Team

From humble Beginnings

Sulakhan “Sam” Johal and his brothers Mark and Jasvir (“Jas”) grew up in a small village in Punjab, India and learned early on in life, the value of a hard-days’ work. They immigrated into Canada with no family or financial support behind them. Through their tireless effort, they were able to provide for their families, further their education and move up the corporate ladder. Eventually, in 2001, they made their first investment – a rundown, Best Western hotel. They renovated, sold for a profit. 

To this day they continue to work to grow their empire, bringing in a team of subject-matter experts in strategic areas to help expand their impressive legacy. With many accolades behind them, Pride will continue to grow and expand their footprint across North America. 

Investment opportunities

PGE is always looking for potential investors for new and existing projects. There are currently opportunities in both commercial real-estate as well as business investments.

Sam Johal

President and CEO

Born in a modest Punjab village, Sam Johal learned the value of hard work from an early age while assisting his family on their dairy and agriculture farm. Despite challenges, he pursued economics studies in India before immigrating to Canada in 1993, where he faced economic hardships but persevered through physically demanding jobs.

Recognizing opportunities in the business world, Sam, along with his brothers Mark, and Jas invested in an underperforming hotel opportunity, transforming it into a profitable venture. Despite setbacks, Sam and Jas established Pride Truck Sales, which grew into North America’s largest seller of used commercial transport equipment, while Mark stayed in the hospitality game.

Sam and Jas have since grown Pride Group Enterprises to encompass a vast many industries, from truck repair, leasing and parts to logistics, Real Estate developments, factoring and so much more, the duo has created a one-stop solution for everyone within the trucking world.