We are proud to support The Hospital for Sick Children and SickKids Foundation through the 6th annual Lemonade Lovers 🍋 charity event happening in Brampton, ON today!
“This is my 6th year participating in this event on behalf of Pride Group. I am so happy to work for an organization that values giving back to our most vulnerable populations” – Sonny Rai, Leasing Manager
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A privately-held diversified company with subsidiaries operating in a variety of industries across Canada and the United States.
Born in a modest Punjab village, Sam Johal learned the value of hard work from an early age while assisting his family on their dairy and agriculture farm. Despite challenges, he pursued economics studies in India before immigrating to Canada in 1993, where he faced economic hardships but persevered through physically demanding jobs.
Recognizing opportunities in the business world, Sam, along with his brothers Mark, and Jas invested in an underperforming hotel opportunity, transforming it into a profitable venture. Despite setbacks, Sam and Jas established Pride Truck Sales, which grew into North America’s largest seller of used commercial transport equipment, while Mark stayed in the hospitality game.
Sam and Jas have since grown Pride Group Enterprises to encompass a vast many industries, from truck repair, leasing and parts to logistics, Real Estate developments, factoring and so much more, the duo has created a one-stop solution for everyone within the trucking world.
