COMMUNICATION TO SUPPLIERS, SERVICE PROVIDERS AND BUSINESS PARTNERS

Date : 

Dear Valued Partner,

As you know, on March 27, 2024, Pride Group Holdings Inc. and related companies (collectively, the “Pride Group”) sought and obtained creditor protection under the Companies’ Creditors Arrangement Act (the “CCAA”) pursuant to an order of the Ontario Superior Court of Justice (Commercial List), as subsequently recognized and enforced in the U.S. Ernst & Young Inc. was appointed as the Court-appointed Monitor of the Pride Group (in such capacity, the “Monitor”).

At this time, the Pride Group has sufficient liquidity to continue to operate and it is business as usual. There have been important recent developments in the CCAA proceedings, some which have not been accurately reported on by the media. We wanted to provide you with important context and background in respect of these developments.

As it concerns Pride Group Logistics (“PGL”) and its business, the Court has not made any determination at this time. The Pride Group continues to seek a going-concern sale of the PGL business, which is in the best interest of PGL’s employees, contractors and business partners. The Monitor’s Reports to the Court, all of which are publicly available online, 1 report in detail on the ongoing Court-supervised PGL sale process, including the bid submitted by a proposed purchaser that is controlled by members of the Johal family. For clarity, as at the date of this letter, PGL is not being wound down. As it stands currently, the Monitor is recommending the continuing pursuit of a going-concern sale transaction supported by the Johal family. That sale, if approved by the Court, would allow PGL to continue as a going-concern for the benefit of its customers, employees and the communities that it serves. Further, Randall Benson, Chief Restructuring Officer (the “CRO”) of the Pride Group is recommending the Johal family bid as the preferred option.

The Court will hear and make a decision at a future date with respect to any proposed sale of PGL’s business. In the meantime, until the Court makes its decision, it is business as usual for PGL’s employees, contractors and business partners.

As it concerns the Pride Group’s and Tpine’s leasing business lines, it is business as usual for Tpine’s employees, contractors, lessees and business partners – lease amounts are being collected and are expected to be paid in accordance with the Court Orders granted in these proceedings.

As it concerns Tpine Financial’s factoring business, the Court recently approved the sale of a substantially all of Tpine’s factoring business as a going concern sale. More information will be forthcoming on the mechanics of the purchase and transfer of the factoring business, however customers of the factoring business are expected to continue to be customers of the business after it is sold.

Finally, as it concerns truck inventory and sales, the Pride Group has determined that a going concern transaction is no longer feasible due to the overall state of the trucking and logistics market. The Pride Group (excluding, Pride Group Logistics) is considering its options, including an orderly disposition of its trucks and trailer assets and, where appropriate , turning-over assets to financiers on agreed upon terms, and winding down business lines in an orderly fashion which minimizes impact on affected stakeholders. Should a restructuring option develop involving a standalone truck dealership business, it will presented to the creditors and the Court for consideration. More information on these decisions will be forthcoming.

The Pride Group’s interim financing (the “DIP Facility”) matured on July 31, 2024. On Friday, the Court approved the Pride Group’s ability to fund its ongoing operations with its available liquidity, which will fund the next steps in these overall proceedings until further Court Order. The Pride Group is pursuing funding options to ensure it continues to have sufficient liquidity to pursue an orderly disposition of assets and has identified a prospective lender that is prepared to provide such interim financing, which will be subject to Court approval.

The CRO of the Pride Group confirms that the number one priority of the Pride Group is to pursue an orderly outcome that provides the best possible recovery and minimizes the impact of the Pride Group’s restructuring on affected stakeholders.

If you have any questions, please do not hesitate to contact the Court-appointed Monitor at:

Ernst & Young Inc.
The Court appointed Monitor of
Pride Group Holdings Inc. et al.
Hotline: 416-943-2202 / 1-800-207-9506
Email: pridegroup.monitor@ca.ey.com
Yours very truly
RC BENSON CONSULTING INC

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Sam Johal

President and CEO

Born in a modest Punjab village, Sam Johal learned the value of hard work from an early age while assisting his family on their dairy and agriculture farm. Despite challenges, he pursued economics studies in India before immigrating to Canada in 1993, where he faced economic hardships but persevered through physically demanding jobs.

Recognizing opportunities in the business world, Sam, along with his brothers Mark, and Jas invested in an underperforming hotel opportunity, transforming it into a profitable venture. Despite setbacks, Sam and Jas established Pride Truck Sales, which grew into North America’s largest seller of used commercial transport equipment, while Mark stayed in the hospitality game.

Sam and Jas have since grown Pride Group Enterprises to encompass a vast many industries, from truck repair, leasing and parts to logistics, Real Estate developments, factoring and so much more, the duo has created a one-stop solution for everyone within the trucking world.